Every business needs leads because they are the lifeblood of any business. It doesn't matter if you already have some great clients or you are just starting out, you need leads to sell your services and grow your business. The growth of online community platforms have given businesses a powerful way to move all the networking skills they have offline and put them to work online.
You might have the right message, but be marketing it at the wrong crowd or vice versa. Understand your customers, develop buyer personas, what is your client demographic? How old are they? Married, single? What is their line of work, their interests? Now you know who you are talking to, refine the tone and the placement of your messaging.
Get under the skin of your current clients, you have a detailed or several detailed buyer personas. Encourage user reviews, and feedback on your website, engage with customers on social media. Find out the kinds of questions they want to know about you and your business. These are the questions your prospective clients have too.
From your detailed buyer personas you can work out the social media platforms, websites and forums where your prospective customers spend their time online. Now you’ve got them in your sights, mumsnet or LinkedIn users it doesn’t matter, you can start engaging with them on a personable level, develop trust and relationships in these online communities.
Now you know where they are, engage with your prospective customers on social media and online, respond to their comments or tweets. Reward your followers, give social media exclusive deals or competitions. Have a consistent active, visible voice online.
Companies that blog more generate more traffic, the key is consistent quality output across blogs and social media. Great content or a special offer attracts prospective leads to a landing page where you can exchange their contact details for the content. Better more engaging SEO across the board also brings in more traffic.
You’ve got great content, whether it’s a guide, whitepaper or special offer code. Your potential lead is on your landing page or web page. Now you hit them with an irresistible call to action. Action oriented, attention grabbing and engaging, use keywords from your content. Make it the focus of the page. Make it easy for them.
A solid inbound content strategy is going to bring you visitors, but you need to qualify them. Some people won't be ready to talk to you yet, but interested in the value your content has to offer and others may not be a good fit for the client-growth your company is building towards. With strong offers, both gated and ungated, you can begin the qualifying process before you ever pick up the phone.
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The 30 greatest lead generation tips, tricks & ideas, your guide to generating more quality leads for your sales team.
Tips, Tricks & Ideas, proven - yet often overlooked - lead generation strategies we've compiled in this brand new guide, so you can start reeling in those leads.
Learn the best lead generating practices, how to optimize landing pages, how to create tantalizing offers and much much more!