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Why Growth Driven Design Is The Winner
Written by: Shelly Patrick

Why Growth Driven Design Is The Winner

Every company needs a website. It's the way to get traffic, provide information, and ultimately have consumers enter a sales funnel so that you can convert them into customers. For years, traditional web design was the way to go. Today, there's a better choice: growth-driven design.

The Flaws of Traditional Web Design

Traditional web design has a number of flaws. There is a significant amount of risk upfront, particularly because there is an expense as well as the possibility that the site may not be designed to meet all of your needs. It takes time and resources to build efficiently.

It's not uncommon for a traditionally designed website to cost $10,000 or even more. You sit down with a consultant to discuss the design you "think" that you want. You make assumptions about branding, content, and overall design.

Why Growth Design Makes Sense

All of the assumptions used in order to build the site can be dangerous. You are guessing at what you think you know about the industry and your target demographic. If you guess wrong, your site is not going to provide the conversion that you need. Plus, because of the cost, you will have a static website that will look the same for years.

What a Growth-Driven Design Offers

Agility is the name of the game with a growth-driven design. You can establish a wish list of everything you want your growth design website to have.

Here are some things to think about for web redesign:

  • Page animation
  • Multiple landing pages
  • Large calls to action
  • Newsletter subscription
  • E-commerce

Be as specific or as creative as you want to be with your list. Ultimately, you will sit down with a web designer who will tell you what can and cannot work for your site.

You don't have to invest a significant amount of money into your site upfront. Instead, you can make adjustments as needed.

You're also able to launch your website quickly. You already know that you need a website. The sooner you get it up, the better. This means you don't have to wait three months or longer in order for a design company to build a traditional website. You can have it up and running in a matter of days.

Once you have the basic infrastructure for your website, you can start to get everything off of your wish list. As you increase your resources, you can start to increase what gets added to your website.

Decisions you make about your website using growth-driven design is based on data. You make improvements as you see traffic and watch people follow calls to action. As you keep asking questions you can learn how to give people what they want.

If there are issues with your site, you can make changes. This is when it pays to explore your analytics. Our people hitting the back button quickly? Maybe it has to do with your content. Maybe it has to do with your lack of branding. Maybe it's because you need a call to action. These are the things you are able to modify quickly and effectively with a growth-driven design that you aren't able to do with traditional web design.

Making the Choice

The clear winner is a growth-driven design. Regardless of the industry that you work in, you have to be smart about your web design. You can't possibly know what will work, especially as things change for your business and the industry.

Flexibility is more readily available when you choose a growth-driven design. It'll be kinder to your budget, too.

When you're ready to take your website to the next level and establish a growth-driven design, contact ThinkFlame for details.

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Topics: Growth-Driven Design, Web Design

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