What are your prospective clients asking for?
What do your customers tell you they need?
So you have your buyer persona, you have a face and a name and intricate in depth knowledge of your audience, your potential clients or future customers. But what are they saying, what are they talking about, what are they asking?
This is key because when you know the kinds of questions potential clients have, you are already one step ahead of them, you can develop strategies and formulate answers. You can position your company in the sweet spot in front of goal.
3 steps to find out your prospective customers’ questions.
1 - Listen to your existing customers.
Customer engagement is a powerful tool, speak to your existing users/clients/audiences actively encourage feedback and user reviews on your website. Send out questionnaires, make it a part of an offer or a competition, if you reward the customers that participate they are more likely to do so in the future or even encourage others to do so too.
2 - Keywords
Keywords are your best friend, learn them, whisper them to yourself as you fall asleep. Sear them into the forefront of your mind. Keywords are the foundation stones of the questions your potential audiences are asking. They are the link between the customer and your website.
The goal is to achieve perfect synergy between a consumer’s search query and the content on your site. The simplest way to find high quality longtail keywords is through Google, use their trends analysis and autocomplete to see the keyword searches associated with your sector/product/services.
3 - Social media
Social media is a big place, a vast ocean of noise. No one is expecting you to conquer these strange digital seas, but you have identified certain parts. Certain groupings of social medias where your prospects can be found.
So go forth and live in these places, build social avatars for your business and spend time with your people, spend time lurking, learning and listening. There are plenty of tools you can use to see social trends and to even see trends amongst specific demographics.
So now you have a deeper understanding of both your existing audience and your prospective customers. When considering your marketing strategies, the tone and design of your website or the sort of content you want to produce, you have a database of answers to work from.
With a greater understanding you have the capacity to turn more visitors into leads and more leads into sales and more sales into repeat customers.