What You Need to Know About Google My Business

It can be quite a task attempting to keep up with all the incarnations Google goes through with its local products. The old Google Places, Google+ Local, and Mpas are now, Google My Business . Before you go running away, throwing up both your hands, let me just tell you that it’s not bad at all.  With this centralized business profile, you as a business owners can monitor and connect with prospective customers through the Google My Business Dashboard.

What is Google My Business?

Touted by Google as a way for local merchants and service providers to create and manage listings all in one simple to use platform, they appear to have accomplished exactly that!

Google sees this as a way to centralize all your listings that have anything to go with Google; search, maps, reviews and Local and have them all at your fingertips for easy access and management. Let’s see what this new platform has to offer, and why we think it can work for you.

5 Reasons Why You’ll Want to Create Your Local Presence on Google My Business

1 – GMB allows you to easily update your information from one place

Once you claim your listing on Google My Business listing, you’ll get to update anything you wish regarding your business or online presence.  A listing is considered a business citation and Google My Business is one of the strongest you can have.

  • Business address: Whether you have a physical address or service-area business listing if that works better for your business model.  Including this information gives you the opportunity to show up in local Google search and maps and reach potential customer.
  • Business Description: This is your opportunity to tell your potential customer about how you help them.
  • Contact information: telephone & email are listed and clickable to make it as easy as possible for customers to reach you.
  • Operating Hours: listing your business hours can help your customer reach out to you when you are available to them and cut out frustration for them.
  • Social integrations:  connect with Facebook, LinkedIn, Twitter and others to offer people the platforms they can connect with you.

You also have the capability to add pictures and even virtual tours if you would like, thus making it easy for people to get a real understanding of your place.  Encourage your happy customers to share their photos and tag you.

2 – Connect with your customers through GMB questions.

You can chat with fans and customers directly through your company Google My Business page, sharing content, and news. Choose your business categories carefully to make sure you are showing up for the right searches and keep in contact with customers.

3 – Manage customer reviews

This one is the most talked-about feature as a service provider: being able to see, respond and manage business reviews on Google from one centralized location.

Positive reviews can help separate you from the competition. But make sure you have a plan for handling any negative reviews. It is really important to make sure anyone who will be posting to this page understands what you would like to accomplish.

4 – Run your business on the go

Using the Android and iOS apps, you can access any part of the Google My Business platform wherever you happen to be.

5 – Customer Insights

Another cool feature. GMB shows you a number of useful statistics, such as where your customers are driving from. This will be useful when planning new campaigns. Another plus is that you can easily integrate your Google Analytics & Google Ad accounts into GMB. Giving your more control and information to create your future campaigns.

 Have you claimed your Google My Business listing?  If not, grab it today and feel free to send me any questions or book some time below.

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