Today’s LinkedIn Basics

Growing Your Network and Augmenting Brand Awareness

Originally created in 2003, LinkedIn is the foremost social network for business professionals and corporate superstars in today’s day and age. With more than 740 million active users in 2020 from 200 different countries representing hundreds of various industries, this particular platform represents an incredible networking opportunity for both business owners and job-hunting candidates alike.

If you’re a B2B marketer or salesperson, LinkedIn is your Pacific Ocean. It’s the biggest body of water there is—the one with the most fish, and the biggest fish. Source: Digital Marketer

If that isn’t enough to convince you about how important LinkedIn is in today’s hyper-competitive environment, take a quick look at the facts and figures shown below:

• 82% of business-to-business (B2B) leads come from LinkedIn
• 46% of the social media traffic coming to your company website is directly attributed to LinkedIn
• 94% of B2B marketers use LinkedIn to distribute relevant content
• 43% of marketers state that they have sourced customers from LinkedIn
• 73% of 18- to 34-year-olds found their most recent jobs through a social media platform

It is clear that LinkedIn represents the wave of the future in terms of B2B networking and corporate expansion so let’s take a closer look at how you can use this world-renowned platform to reinforce your brand reputation, increase company awareness, and bolster your network of professional contacts.

Using LinkedIn to Grow and Expand

From the get-go, LinkedIn enables you to create a dedicated company profile, which grants your firm immediate access to a wide-ranging network of targeted contacts within your specific industry or niche.

However, it’s important to note that the real advantage to using LinkedIn revolves around the modernized concept of search engine optimization (SEO), which refers to the art of positively impacting your ranking within the most prevalent Internet search platforms such as Google, for instance. With this notion in mind, let’s take a peek at the most effectual ways to bolster brand presence and raise awareness simply by using LinkedIn:

1 – Content Proliferation

By employing a targeted plan of attack and demonstrating consistent activity, your company name will essentially be able to invade every relevant nook and cranny of the internet, which organically increases brand awareness and reinforces popularity in the eyes of potential clients.

Thus, in order to position yourself as an industry leader and reputable service provider, you’ll have to stay engaged with your prospects and current customers by consistently producing & sharing your own relevant content as well as other valuable content you find via your LinkedIn profile. This includes articles, pictures, and embedded videos within your posts, which can lead to a 75% higher “share rate,” which gives you a great chance to go viral, so to speak.

2 – Joining Active & Relevant LinkedIn Groups

With over one million active groups on LinkedIn, you’ll always be able to find industry-specific communities with which to engage, share, and converse. This allows you to show up in various news feeds, connect with once-obscure businesses, establish yourself as an industry expert, and further expand your sphere of influence.

Be sure to avoid incessant spamming and only talking about your particular business because, after all, your goal is to establish lines of communication that are not only enduring and long-lasting but mutually beneficial as well.

3 – Dynamic Consumer Interactions

With unprecedented ease, you’ll be able to share personalized stories, articles, ideas, and pictures with potential clients as well as prospective B2B partners, which is a huge boon for socially active businesses in today’s day and age.

You can also establish links to your company website and other social media accounts to further encourage web traffic and create a comprehensive online image along the way.

So start to today by committing some time to review where you stand on LinkedIn and start growing your LinkedIn network.  Have questions?  Book some time with us and we’ll help you get started.