Simplified Article Marketing

Article Marketing Simplified With Real Working Methods

Article marketing is another phrase for inbound marketing or content marketing.  And with all the changes to the search engine’s algorithms, it is in the best way to be found in searches and to keep prospects and influencers coming back for more.

Many people think article marketing is hard for businesses to use, but it is pretty simple if you have the right process to help you. 

4 Basic Tips to Plan your article writing

1 – Write with your own personal style, and make it memorable.

If your area of expertise or niche in a market is a hot topic, it is vitally important that your content stands out from your competitors’. It takes a little extra time and effort, but the dividends you enjoy in more readers and higher site traffic are well worth it.

If you write lots of articles and want to use them to better your search engine rankings, try producing more “how-to” articles. These are popular with readers, but more importantly, they attract more external links than any other kind of article. Other webmasters that find your how-to article well-written will send traffic your way and boost your search engine presence.

2 – Make sure that your content is good enough for people to want to share it with their friends.

When you are proofing your post, always read it from the perspective of the average reader. Is your content humorous or informative enough that you would want to share it with your friends?

3 – Focus your efforts on top-tier product selling opportunities.

These top-tier products attract top-tier customers. These customers are smart, they know what they want, and frankly, they’re a lot of fun to work with. And isn’t that an important part of your business — having good customers? Yes, I thought so.

4 – When trying to market your articles, keep the titles and topics interesting.

This will boost visitors to your site and help to create maximum exposure. Target interesting angles or points of view. Keep your articles punchy too. You will see that your target market notices your articles and looks to you in the future as their “go to” source.

If you give your article a deceptive or inaccurate title, you are wasting your article marketing efforts. An article that fails to deliver on the promise implied by its title will be severely frustrating for your reader. This will have exactly the opposite effect that good article marketing should have, alienating readers and eroding your online reputation.

Marketing through articles may seem like a difficult undertaking, but once you have a system set up, it can be a very lucrative business. The key to doing this is finding a way to get good, high quality articles for a cheap price in order to keep your profit margin high.

When writing to get traffic, do not worry about the length of your content matching exact word count, while seo needs at least 300 words, it is more important for you to make sure you are giving your audience complete and valuable information. You need to target a few keywords that people would use if they were interested in reading something similar to your content.  The search engines are smart and look for more than exact phrases.

This kind of content will give your site information that your audience will enjoy and search engines will recognize as valuable.

If you aren’t sure where to start, check out our buyer personas creation checklist below.