Did you know that only 64% of small businesses have a website?
Are you part of this statistic? If so, it’s time to start marketing your business online.
Online marketing is vital in today’s age for triggering business growth.
Besides helping you to keep up with the competition, digital marketing also gives you access to more customers, and is highly cost-effective.
These are just some of the reasons why digital marketing is imperative for business growth.
If you have yet to leverage online marketing for your business, you’re missing out on customers and revenue. Put a stop to this and keep reading to find out just how valuable digital marketing is for growth and business success.
Enhanced Exposure For Busines Growth
One of the big reasons why online marketing is pivotal for business success is that it wins you enhanced exposure. No matter what types of products or services your business offers, you can market and promote them online.
What’s more, online marketing opens up numerous channels for brand exposure. These include:
- Appearing in search results
- Social media
- Email marketing
- Online advertisement
Brand exposure places your business in front of people’s eyes and familiarizes them with who you are, what you do, and what you stand for. Over time, this can result in increased consumer trust, and, ultimately, more sales.
Providing you’re carrying out the right digital marketing practices, you can reach a plethora of people that might not otherwise have ever heard of you.
Access to a Wider Customer Base
Besides enhanced exposure, online marketing also gives you access to a wider customer base.
Instead of only being able to market to a restricted group of people (eg people who have post boxes or listen to the local radio station), with online marketing just about anybody can find you if you market yourself correctly.
Through things like SEO and content marketing, you can appear in organic search. You can also position yourself in front of niche target audiences through targeted ads.
You can also run social media contests to reach the extended networks of your followers, or engage in influencer marketing to leverage the audiences of trusted influencers.
Great for Local Marketing
Are you a locally focused business?
Another valuable advantage of promoting your business online is that it’s great for local marketing. According to Google, 72% of consumers who search for a local business visit a store within fives miles.
Think about it, what did you do the last time you wanted to find a store, product, or service in your locality? You probably hopped onto Google and did a search.
If you’re a local business, you want to make sure that you show up whenever someone does a search in your area for the things you offer.
By implementing local SEO, snagging a Google My Business listing, and creating listings on other directory sites, you can position yourself to show up first the next time someone in your area googles your offerings.
The Opportunity to Establish Yourself as an Authority
Besides giving your more exposure, online marketing also gives you the opportunity to establish yourself as an authority in your niche.
Stats show that 71% of consumers want to learn about products via content rather than traditional advertising. Online marketing practices like content creation can position your business in front of potential customers who are looking for information.
If your content helps buyers along their journey, this will cement you in their minds as an authority in your industry.
For instance, say you run a business selling eco-friendly cleaning and home products.
To target consumers at the beginning of their buyer journey you can publish content and resources around natural living and alternatives for chemical-based cleaners.
Consumers who find you through this content will view you as an expert on natural cleaning products and home items. When they reach the point where they want to buy, you will probably be the first brand that comes to mind for them.
The Chance to Engage With Customers and Create a Community
Another reason why digital marketing can drive business growth is it allows brands to directly engage with customers and create a community
Let’s take the eco-friendly cleaning products business example again. Besides creating content, you can also create social media accounts on platforms like Instagram and Facebook.
By posting helpful or entertaining content around eco-friendly living, you can slowly start to build up a following. Over time, your social media audience will start to engage with you. They might ask questions, or give feedback on products they have already bought from you.
By engaging with your audience you’ll slowly start to build a community. You can even start things like Facebook groups where your following can engage with each other.
Responding quickly to customers and followers on social media is also another way to build trust. According to reports, 79% of consumers expect a brand to respond to them on social media within 24 hours. If you respond promptly this shows consumers that you are a real business and that you’re easily reachable.
What’s more, once you attain them, social media followers are loyal customers, with 90% buying from the brands they follow on social platforms.
Digital Marketing Is Highly Cost-Effective
Another reason why you should use digital marketing to fuel business growth is it’s highly cost-effective.
For instance, email marketing has an ROI of $55 for every $1 spent.
The exact ROI you achieve with your online marketing methods will vary, but, overall, online marketing tends to be much cheaper to implement than traditional marketing.
One of the reasons for this is that digital marketing builds upon itself. Things like content marketing and social media marketing compound over time. The money and work you put in now won’t only win you rewards in the short-term, if you keep at it you will see heightened results in the future.
Fast Track Your Business Growth With ThinkFlame®
If you want to achieve business growth, digital marketing is not an option anymore, it’s a requirement. Online marketing allows you to reach a wider customer base, build authority and trust, create a community, and boost local marketing—all at an affordable cost.
Are you ready to fast-track your business growth? If so, then you should look into our web design and traffic building services.
Mastering things like SEO and PPC ad campaigns is challenging, especially if you have a business to run. Instead of trying to DIY your online marketing, let the professional here at ThinkFlame® handle it for you.
Contact us today to request a consultation and discuss your unique needs.
Book Your Free Consultation Today
Cassandra is the Content & Social Media Strategist at ThinkFlame. There is no challenge too big or too small. She enjoys creating, integrating and managing online communities and working with clients to building up their social footprint.