So you started your business or you are looking to grow your business. There are a million things you can do. Hell, you can upgrade things like:
- get bigger deals for more job security, etc.
You’re at that point where you need a fresh start but with the history of your hard work showing. Your budget is super tight but you got room to invest in your business.
It is time to use the Digital Approach
… and no I do not mean go viral, I mean go digital.
That website needs a face-lift, your social media needs to become a pinnacle activity for growth, and probably the most important thing you need to be found.
The point of this blog is not to overwhelm you. I want to enlighten whoever is reading this so they can understand that even with a small budget or starting up they can get ahead with good digital marketing.
Let me first start off by saying I understand most people think digital marketing is a want and not a need. I get it, I truly do but let’s open the door and see if this strikes home somewhere.
There is power in having a strong online presence for your small business or new business. We are gonna be real with each other, you have competition. Whether this is a good thing or a not-so-good thing, someone out there has a leg up on you in the digital world.
Maybe they have an amazing website where 25% of their potential customers find them, or they have built a social media presence that has a community that not only supports them but TRUSTS them.
Don’t let your competition stand alone in the digital space – building your presence will give those potential customers another choice.
I hope you can see where the power of having a digital presence is starting to play into effect. You have worked extremely hard to get where you are now, you know it, I know it but now it is time to get stronger. I can name 100 different things that you should be doing to achieve better results but we are going to start with 3 basic ones.
3 Digital Marketing Steps
1 – Starting With Your Website
Let’s try and keep this as simple as possible. Let’s talk about your website for your business. Whether you’re a small business or a starting business, people are going to visit your website.
Ask yourself these questions:
- Does your website have a call to action that actually works?
- Is the information easy to understand and talk to your visitors?
- More importantly, is your website getting the traffic you want from it?
This is a simple Digital Approach tool that can separate you from your competition as well as get you the business you want versus the business you need.
Let me also mention that even though your business may not be open 24 hours, your website can always be up and running so no matter when and where you got people looking for you.
2 – Growing Your Business With Social Media
Whether you love it or hate it, social media is stronger than ever.
Trust me I get it, personally, I don’t like social media, but no one can deny that building a strong social media presence for you and your business can do nothing but make it stronger. Sometimes people just want to have that human feel that some websites or advertisement does not have. A true trend is that people check social media more often than not.
Having a strong social media presence lets them see you and find you. Don’t you get it? If you’re lacking in this Digital Approach of your business you are missing out. And some of your competitors take pride in the community that they built through social media and the leads they capture through that community.
3 – Can People Find Your Business Online?
Lastly maybe one of the most important things you should know about going Digital with your business and is how are you being found.
We talked about your website, we talked about your social media, but what about the people that use search engines to find what they need? You have this great website and your social media community is growing but not fast enough, how do you get more people to that website or even find you?
Well SEO (search engine optimization) is probably the biggest baddest investment you can make to your business going Digital. Imagine the amounts of people that will find you if you’re number 4 on the listing of the search engines.
How Would Your Business Change If …
Let’s have fun with this, imagine if you were number 1. The people look up what you do, and boom you pop up. Hello, easy click to that amazing website.
The bottom line is whether you are a small business or a starting one, digital can give you the edge that you are looking for. If any of this stuff reached home for you and you’d like to find out more please contact me. I will be more than happy to help with work through your goals and to map out a plan.
Taking the digital approach is not just an investment into your business, its the atmosphere for your business to be successful.
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Jonathan Perea is a Business Development Manager at ThinkFlame. He started his career as a professional baseball player and continues to enjoy teaching kids through his elite coaching program. This experience has given him the ability to really listen to our customer’s needs, understand their business challenges and help coach them through a plan to achieve their goals.