Common SEO Mistakes that You Need to Avoid
In order to get your blog noticed, it is important that you try to learn as much as possible about search engine optimization, otherwise known as SEO. By optimizing your blog and website, it is more likely to be found by all of the people searching online.
Unfortunately, more often than not, mistakes are made and many blogs and websites are being skipped right over.
Common SEO Mistakes Part I
Here are some common SEO mistakes that you need to avoid, especially if you want your blog to be noticed.
1 - Choosing The Wrong Keywords
One of the worst mistakes that you can do is choosing the wrong keywords. You probably gave it a lot of thought when you were trying to decide which keywords you needed to use. However, did you think about all of the different ways that your customers might be searching for information? You might even try to use shorter keywords, though long-tail keywords can also help to get your blog noticed.
In order to figure out what keywords you should be using, make sure that you take advantage of some of the tools that are available to you. Google AdWords Keyword Planner is just one tool that can help you see what words your customers are using when they search online.
2 - Fill Out Title Tags & Meta Descriptions
While this seems pretty straightforward, many business owners forget to fill out the title tags and meta descriptions, which are essential for search engines. By filling these out correctly and thoroughly, you are helping your website and blog to be noticed. This extra step can really make a difference when it comes to search engines.
3 - Image Tags
You also can't forget about image tags. These are also essential when it comes to SEO since search engines can't differentiate images. All they can do is read the tags that you put on them. If you are not labeling your images, the search engines will skip right over them (and quite possibly, your website).
4 - Must be Mobile-Friendly!
Another big mistake is not having a mobile-friendly website (and blog). More and more people are accessing the internet on the go so it is essential for your website to be mobile-friendly. You don't want your readers to try to read your blogs, only for it to take too long so they move on to the next (and faster) website.
When your readers click off of your website really fast, the search engines take notice and are less likely to send more people to your site because they feel like your site must not be filled with valuable information. Also, they are getting smarter and are less likely to send people to websites that are not mobile-friendly.
5 - Monitor Results
Not watching your results to make sure that it is working. Though most people know that you need to watch your results to make sure that you are spending your marketing time and money wisely, it is also essential for SEO. Google Analytics and Google Webmaster Tools can be helpful to see how well your website and blog is optimized. By seeing how well (or not) your website is doing, you may be able to make small changes until you notice a big difference.
Unfortunately, many business owners are not trained in marketing and search engine optimization. This leads to many mistakes which can be very harmful when it comes to getting your website (and your business) noticed!
One of the worst things that you can do is not choose the right keywords. Make sure that you take advantage of all of the tools that are available to you. Otherwise, you could be missing a lot of potential traffic. This also goes for monitoring your results. If your marketing is not giving you the new customers that you need, chances are, you may be making some mistakes when it comes to SEO.
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