Creating Better Lead Follow-Up Response

Creating Better Lead Follow-Up Response

Lead generation is an important aspect of every business’s marketing strategy. If your business is like most and using inbound marketing as a primary source to gain leads, then you likely have an increased number of leads. In fact, you may have more leads than...
Personalized Sales Funnel Strategies

Personalized Sales Funnel Strategies

All too often, brands try to turn their sales funnel into a single unified experience. Sure, it would be convenient if every customer wanted the exact same things and was motivated by the same material, but this just isn’t true. 4 Strategies to Personalize your...
How to Put Together Facebook Lead Ads

How to Put Together Facebook Lead Ads

We talked about why Facebook Leads Ads are a great investment for your business – a great way to capture leads on Facebook. People spend a lot of time on Facebook, and the traditional way of using ads to send people to a landing page adds an unnecessary step...