Digital Marketing Archives

5 Reasons People Buy Online

by Shelly Patrick | Last updated Jan 13, 2022 | Digital Marketing

You have an online store or some kind of online e-commence and want to get ready to sell your product. Understanding why people buy online is critical for anyone striving to make money selling online. Not only does it make shaping your sales materials much easier,...

Part I: Is Your Business Making These Costly Google Ad Mistakes?

by Shelly Patrick | Last updated Jan 13, 2022 | Digital Marketing

So, here’s the $64,000 question: Can Google AdWords help your business achieve its marketing objectives… like generating more quality leads, driving more traffic to your website and increasing sales? The answer, as you might expect, is “it...

How Your YouTube Channel Drives Business

by Jonathan Perea | Last updated Dec 5, 2021 | Digital Marketing

By this point, most businesses have boarded the social media train. If your business doesn’t have a presence on the most prevalent social networks, you have already been left behind. However, even some of the most savvy small and medium businesses are missing...

Create and Manage Passwords

by Shelly Patrick | Last updated Jan 10, 2021 | Digital Marketing

Manage Passwords for Peace of Mind! Admit it one of the passwords that you have used was your dog’s name or your spouse’s middle name or your child’s birthday … Why Password Security Is So Important! We have all done it and then used the same password over and over...

Tips to Help You Set SMART Marketing Goals

by Jonathan Perea | Last updated Jan 7, 2022 | Digital Marketing

If you’re like most people, you’ve probably had a lot of goals in life. The only problem is, obtaining the goals doesn’t always work out. Whether it’s business goals or personal ones, it’s easier to make them than to keep them. However,...

5 Strategies for Dealing Gracefully with Negative Reviews

by Katy Tearle | Last updated Jan 10, 2021 | Digital Marketing

Negative reviews happen to everyone It’s going to happen eventually. Nobody enjoys it, nobody wants it, but eventually… it will happen. Eventually, no matter how good your product is, no matter how customer-focused your marketing strategy, there will be someone who...