5 Things You Probably Didn't Know About Your Website
Website design is one of the most prominent pieces of any company's online presence. Back in the 90s, even having a website made your company high tech and on the ball but now there are literally millions of options for how to design, build, and run your website ranging from premade templates to programming from scratch and all the little details in between.
5 Tips to Help Your Website
With so much to know about and do with your website, it should come as no surprise that there are always a few things you don't already know and we are here to enlighten you. Even if you have been diligently updating and managing your business website, here are 5 interesting things you probably didn't know:
1) How Off-Page SEO Works
Anyone in the digital marketing realm knows what SEO is. To SEO, all you have to do is integrate key search terms into your website in order to help search engines suggest your site to users searching for topics you cover. However, there's more than one way to boost your search engine rating.
Off-Page SEO is actually judged by how many external links are included in your site, meaning links to pages outside your domain. The more relevant and legitimate links you include, the more 'involved' you are with the online community and the higher search engines rank you for relevance, meaning better page position.
2) Customer Love to Leave Reviews
When talking about reviews, you've probably heard about the hassle of getting customers to leave reviews and the fear of negative reviews but here's a secret: customers love to leave reviews and usually leave positive ones.
All you have to do is encourage them properly. Integrate an internal reviewing system into your site and a few days after a customer receives a service or buys a product, 'gift' them with the ability to leave a qualified review. Let them know that their experience is valued and that you'd appreciate if they'd share that with fellow customers. A large number of customers will be flattered enough to write a positive review on the spot.
3) You Can Integrate Widgets in Your Home Page
Depending on the capabilities and dedication of your web developer, they may not have known or told you about your ability to integrate widgets into your homepage. A Google Maps widget, for instance, can quickly and easily show visitors your store locations while a YELP reviews can be embedded to show off how awesome your venue is.
A lot of great features and tools can be included in your website, it just requires a little extra work.
4) Free Games are Still Fun
Do you remember the early to mid 2000's when there were free games on every website? Did you know that these are just as fun and catchy now as they were back then? A great way to entice visitors to spend more time on your website is to, in fact, engage them in a fun somehow subject-relevant game.
Have a construction company? Give them a Tetris or match-up style blocks game. Sell mattresses? Make a quick game where players jump on a bed and catch prizes. Almost any fun catchy little game will delight your visitors and probably start an online conversation.
5) Any Site Can Have Personalization
The vast majority of business websites allow, if not require, customers to make and then manage a personal account. What you may not realize is that every site with personal accounts can also have a little personalization.
The simple ability to reset their background color or site theme makes a website more personal and appealing to each individual client and it's relatively simple to integrate into almost any website design. If your site doesn't yet have personalization, it can and should.
Good websites are a dime a dozen but great websites take thought, creativity, and a certain amount of in-depth knowledge as to what you can and should be included. The important thing is to never 'settle' for a website. You should always be looking for new ways to innovate, improve, and of course constantly boost your SEO.