Learn How to Use Social Proof in Your Sales Marketing
Let’s face it, we’ve all used the recommendation of others to help us determine whether or not to buy a product or service. It’s basic human nature.
The internet has provided a great resource for consumers to find support for their buying decisions.
It was a brave man that first ate an oyster by Jonathan Swift
It feels like less of a risk when we know others have tried it already and are happy with the results.
So how do we intelligently harness this power in a way that boosts sales and trust? Here are five ways we’ve found to use social proof that go a long way toward helping to convince your prospect to convert into a customer!
5 Ways to use social proof in your marketing
1) User Comments
Engaging with users and customers in a very public way, such as on your blog, is a terrific way of swaying opinion in your favor. Personalized responses can create fans that tend to be far more loyal than the typical buyer.
2) User Reviews and Testimonials
Having your satisfied customers to review your products, and better still, leave a testimonial is a terrific way to provide undeniable social roof that helps drive sales. It will also help you rank in Google local search.
3) Using numbers wisely
This one is a great way to scale an already successful product or service even further. Using impressive sales numbers, (Truth demanded here!) is an simple and easy way to move someone off the fence, if they can see that lots of others have gone ahead of them. If you aren’t using Google Analytics, both for your own tracking and to show social proof, you are missing out.
4) Use social sharing buttons
The beauty of social media is the reach and influence you can get far beyond your own sphere of influence, but this can only happen if you make it available. Add social sharing buttons, and encourage sharing!
5) Site badges and seals
If you’ve been accredited by organizations such as the BBB, or various web security companies, these can provide an air of trust and authenticity to your site. Be sure to display them prominently!
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Founder & CEO of ThinkFlame, Shelly Patrick, trains individuals and companies to understand how their marketing affects their sales conversation and how to integrate marketing into their yearly plans for consistent growth.