Creating your blog seems simple.
You pick a topic, pick days to update, and then you start writing.
Boom, done!
However, there’s a big difference between having a blog and having a successful blog. You want to create a blog that people want to read and look forward to!
If you’re trying to figure out how to build an active audience for a successful blog, then these are three mistakes you want to avoid making at all costs.
Mistake #1: Lack of Consistency
Readers are creatures of habit, and when they come to your blog they want to know what they’re getting.
If it’s a blunt and aggressive rundown of the latest Hollywood flop or a thoughtful list of gardening tips, then that should be what they were expecting. But if every time they show up they get something different, they get confused and stop showing up.
So make sure you are consistent with:
- your tone,
- writing style,
- subject matter,
- and even the days you post or update.
Be consistent, post great content that entertains & informs and your visitors will reward you.
Mistake #2: Saying “Click Here”
You want visitors to read more than just the blog post they landed on. So you should be setting links into your blog that lead to other posts you’ve written on your website. These is called internal links.
You can also link to other great bloggers or to show the reference that supports your writing. These are call outbound links.
Both types of links help give great signals to the search engines, like Google and Bing.
You want to have these links be meaning full, so no generic “click here”. Use a work or a phrase that connects the content of the two blog posts. If you use a keyword phrase, because that increases page rank, and lets people know what they’re clicking on before they even move their mouse.
Mistake #3: Not Taking Enough Time
Blogging is a big-time commitment.
You need to plan time for:
- your research,
- finding images,
- and actually write posts on-time.
So make sure you dedicate yourself to your blog, and that you plan to stick with it for the long-haul.
If you want to give yourself some flexibility, though, you can write posts in advance, and schedule them to go up automatically.
That way even if something comes up, you’re ready to go and can relax.
If you have questions, let me know in the comments below.
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Jonathan Perea is a Business Development Manager at ThinkFlame. He started his career as a professional baseball player and continues to enjoy teaching kids through his elite coaching program. This experience has given him the ability to really listen to our customer’s needs, understand their business challenges and help coach them through a plan to achieve their goals.