See These 10 Tips for Better Small Business SEO
When it comes down to ranking your site’s page in the local rankings, it’s obvious that you need to do some basic SEO in order to compete.
Fortunately for us, there are clear guidelines that will help you rank your pages better, and most of them are doable without being the head geek at Google.
Let’s look at 10 small business SEO tips that will help you rank your pages and sites better.
10 SEO tips for small businesses
Create substantial content
Being sure that you give your readers meaty, compelling content that they can use is job #1. Google favors longer text, so shoot for at least 750-1250 words per page.
Simplify your URLs
Crafting simple and descriptive URLs make it easy for people to understand the content of your page by merely looking at the URL. Consider using primary page keyword in there too.
Have a keyword strategy
Know which keywords you want to rank for, make each page focus on one primary keyword, and keep your keyword density on the page low, between 1-3%.
Make a Google My Business account
If you have a local business, this is a must. It give additional information to someone searching for your business, including links to your website and directions. If you hope to do well in your local rankings, you’ll need to make sure this is optimized and complete.
Optimize for mobile
Never more essential than now, back in 2015 Google announced they would penalize non-mobile friendly sites on all mobile search results, which is over 50% of total web traffic today. They were true to their word and a number of sites saw a drop in mobile traffic. Don’t be one of them! If you aren’t sure if your sites are mobile-friendly, check them out in the free tool that Google has provided: Google Mobile-Friendly Test.
Making sure your images have accurate (not-keyword stuffed) ALT tags, as this is a ranking signal in the search algorithm. The size of your images will affect your load speed and load speed matters on both desktop and mobile. You can test your speed on this free tool – GTmetrix.
Mind your NAP data
Make certain that the information you present to the world is consistent across all your web platforms. Get all names, addresses and phones, along with any other identifying information straight. This information needs to be consistent so pay attention to shortened forms. If your location is on a street or drive, I’d recommend using the full form, so you don’t have to remember later which one you started with.
Generate user reviews
Encourage your customers and users to leave a positive reveiws for you, especially on Google, as this will have a large effect on where you rank.
Ensure that each web page has optimized Meta data, in particular title tags, description, along with only 1 H1 tag per page.
Take advantage of Google Analytics
As well as Google Webmaster Tools! They are an excellent way to get intelligence on how your site is performing and where you can do better.