Creating your Content Marketing Strategy
Why are B2B marketers on average spending almost 30% of their budgets on content marketing? Maybe it's because businesses that blog at least 16 times a month get 3.5 times as much web traffic as those that publish 4 or fewer blogs, or that those with 11 monthly blogs get 4 times as many leads as those with 4 or 5 monthly blogs.
Why the Phone Still Matters For Leads & Sales
Sales & Lead Generation the Old Fashion Way It's always interesting that older technologies frequently come back into vogue, even though many people think something like the telephone isn't relevant anymore in the field of marketing. In truth, it can still become a useful tool in online lead generation.