The Importance of A/B Testing in Marketing
Some people view marketing as an art where creatives dream up campaigns made to inspire and intrigue. They imagine marketers sitting in coffee or art houses thinking of powerful ideas for the masses to consume. While some part of this story does occasionally occur, it is the small minority of marketing work. In fact, today marketing has become its own type of science with extremely targeted messages aimed at making consumers make a quick buying decision. It also is an iterative process that is constantly evolving to form the perfect marketing message. The primary tool for evolving marketing campaigns has become A/B testing. For that reason, this method has become a crucial tool of the marketing industry. What is A/B testing?
Part II: Is Your Business Making These Costly Google Ads Mistakes?
In Part I, we looked at the ways choosing the wrong keywords and ignoring mobile searches can hurt your Google Ads (formerly AdWords) strategy.